All pictures are the legal property of third parties.

All pictures are presented by third parties by thier good will.

Good material things are available, but they’re the exception.

When a friend of mine inspected the damage from a fender-bender, what upset him most was the discovery that his bumper was nothing but a brittle plastic husk supported by three pieces of styrofoam.

The vehicle was new and probably cost about $35,000.

The narrator is deep-voiced and talks to you like a knowing fellow man, and at the end a truck performs some act of heroism, dragging a tree out of a blocked roadway or something.

Laundry detergent ads aren’t offering laundry detergent, they’re offering the identity of a suburban mother who’s on top of her household.

We hear all the time that Western society is vapid and materialistic, meaning that it cares far too much about things, and not enough about spiritual or interpersonal values.

But using the word “materialistic” that way implies that the things themselves are what we value most, as though we consumers are connoisseurs of fine handiwork, attention to detail, and inspired design.

A three-quarter-million-dollar “Mc Mansion” isn’t a Nice Thing.

It costs a lot but it’s still cheaply made, the product of numerical calculations made by some distant development firm.

The modern truck commercial isn’t offering trucks exactly, it’s offering manhood.